Product overview

Your customers get a website. You keep control of it.

ChaiBuilder embeds a white-label website module directly inside your product. Every customer gets a site pre-populated from your database, edits it visually or with AI inside the guardrails you set, and publishes live without a single ticket to your engineering team.

Read the technical architecture
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Built for customers who never open code

Your customers do not want to learn a complicated design tool, and they do not want to wait days on your support team to change a headline.

  1. Start with a populated site on day one

    Because blocks bind directly to your platform's database (listings, inventory, locations, staff, menus), a new customer's website is already filled in the moment they sign up.

  2. Edit visually inside your app

    Customers click the Website tab inside your product, see their live pages on the canvas, swap photos, update copy, and add pre-approved sections with drag-and-drop simplicity.

  3. Ask AI for help in plain language

    Customers can open the in-builder AI chat panel or connect their own AI agent (like Claude or Cursor) to draft new sections, translate pages, or fill in SEO metadata.

  4. Preview and publish live in one click

    Customers preview their draft safely and click Publish. The change is live immediately with no build queue or deploy wait.

Guardrails that keep every customer site on brand

Open-ended website builders let users break spacing, colors, and mobile layouts in minutes. ChaiBuilder lets your team lock down the design system while giving customers the exact freedom they need.

Your brand in the editor

Replace ChaiBuilder's logo and colors with your own. Your customers only ever see your platform's brand.

Ownership and white-label

Design tokens and themes

Define approved colors, typography, spacing, and radii in Tailwind CSS. Customers can switch themes or adjust allowed tokens without ever breaking page hierarchy.

Themes and design tokens

Custom React blocks

Your engineers register your product's own components (booking widgets, live inventory grids, property search bars, menu cards) and specify exactly which fields a customer is allowed to edit.

See the features

Role-based permissions & revision rollback

Decide who can edit text, who can adjust themes, who can connect an AI agent, and who can publish. Every edit is versioned with one-click restore.

See the features

Three ways to edit. One set of rules.

Whether a customer edits a headline by hand, asks the in-builder chat assistant, or delegates a 20-page translation to an AI agent, every change uses the same blocks, respects the same permissions, and saves as a draft first.

Visual builder

Drag in custom blocks, edit copy inline, and preview across desktop and mobile within your design system.

See the features

In-builder AI assistant

A page-scoped chat panel beside the canvas that writes copy, creates sections, and tunes SEO and themes using your own AI provider keys.

About the AI assistant

Built-in MCP server for agents

Connect Claude, Cursor, or VS Code to draft edits, audits, and translations across pages using 33 built-in tools plus custom tools your developers add.

How agents connect

Everything your website module needs, already built

Building a page editor is only 20% of the job. ChaiBuilder ships with all the operational infrastructure a multi-site platform eventually has to build.

Multi-site & governance

Multi-tenancy from one databaseWhite-label editor brandingRole-based access control (RBAC)Multi-user page lockingRevisions and one-click restore

Data & extensibility

Server-side data binding (Global, Page-type, Block)Custom React blocksCustom sidebar panelsCustom server actionsOptional Payload CMS or any external CMS or API

Publishing & SEO

Runtime JSON rendering (instant publish, no build queue)Next.js draft preview modeURL redirect managerAutomated cache-tag revalidationPage-level SEO controls

Content & localization

Native multilingual page managementBuilt-in media managerInline image editorS3 and R2 object storage support

AI & agent workflows

In-builder AI chat assistant (BYO AI keys)Built-in MCP server (/api/mcp)33 built-in agent toolsCustom MCP tool registrationOpt-in design system for agents

Dive deeper into each part of ChaiBuilder

See how ChaiBuilder fits into your product.

Bring your product and your data model to a 30-minute call. We will walk through how your customer sites would run on ChaiBuilder.

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The website builder for agents and humans. Owned by you. The website module for platforms and agencies that run many sites, self-hosted on Next.js.

© ChaiBuilder. All rights reserved.