In-builder AI assistant

Give every customer an AI website editor, on your own API keys.

An in-builder chat panel that lets your customers and onboarding team rewrite copy, build new page sections, optimize SEO, and adjust themes in plain language. Every change stays inside your design system, and it runs on the AI provider you already govern, with zero AI credit markups.

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Customer self-service without the layout horror stories

Small business customers often struggle with blank pages or complex styling panels, turning minor content updates into support tickets for your team.

01

Talk to the page in plain language

Customers describe what they want changed ("Rewrite this headline for our summer clinic hours" or "Add a three-column services section"), and the assistant updates the page right on the canvas.

02

Scoped to the current page

Every chat conversation automatically understands the structure, blocks, and copy of the page currently open, so customers never have to write complex prompts.

03

Guardrailed by your blocks and design tokens

Instead of generating messy raw HTML or arbitrary CSS, the assistant builds and styles exclusively using your registered blocks and Tailwind CSS design tokens. Customers cannot break your layout.

What the in-builder assistant handles

Section & block creation

Generate new page sections or edit existing blocks using the components your developers registered in the builder.

Copywriting & refinement

Draft, shorten, expand, or adjust the tone of headlines, service descriptions, and calls to action directly in place.

Page-level SEO

Generate and refine page titles, meta descriptions, and heading structures based on the page's actual content.

Theme & token tuning

Adjust site color palettes and typography tokens across the customer's site by describing the desired look in plain language.

Your AI provider. Your keys. Zero markup.

Most platforms that bundle AI charge a steep per-seat fee or mark up AI token credits across your customers. ChaiBuilder is self-hosted code, so you connect your own AI provider directly.

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Vercel AI Gateway and OpenRouter out of the box

Drop in your API key and both providers work immediately with zero custom wiring.

Any custom or enterprise provider via config

Point ChaiBuilder at your organization's governed OpenAI, Anthropic, or Cloudflare Workers AI account so all prompts and data handling stay under your own terms.

Pass keys per platform or per customer

Fund AI usage across your platform as a bundled feature, or configure keys per tenant according to your own pricing model.

Two ways to work with AI across your customer sites

Included together in every Pro license so both non-technical customers and power users work the way that suits them best.

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In-builder AI assistant

A chat panel right beside the visual canvas for fast, single-page edits, section creation, SEO, and theme adjustments. Built for customers and editors working visually inside your app.

Built-in MCP server (/api/mcp)

Connect Claude, Cursor, or VS Code to work across an entire site: auditing SEO across dozens of pages, translating pages into new languages, setting up redirects, or pulling live platform data into drafts.

How the MCP server works

Simple hooks in open source. Full assistant in Pro.

The open-source core (chaicore) includes basic AI editing hooks where developers can wire their own prompts. The commercial chaipro license unlocks the complete in-builder assistant covering section generation, block-level editing, SEO optimization, and AI theme tuning across every customer site on your platform.

See the AI assistant running inside a white-labeled builder.

Book a 30-minute walkthrough to see how your customers and onboarding team can build and update pages with AI inside your design system.

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The website builder for agents and humans. Owned by you. The website module for platforms and agencies that run many sites, self-hosted on Next.js.

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